by amwarner » 25 Sep 2013, 15:24
You know, I think content is a great way to get people to come to your site but I think you have to create specific, targeted content depending on your audience. Keyword researched content specifically. The more targeted your keywords are, the more readers you'll get. ANd if you want them to come back, engage with them more. Reply to comments, ask them questions that'll require them to provide an answer, visit THEIR website and blog and comment on that. Show them that you're really interested in them.
Now in the case of forums, I would suggest contests like juststeven said. Have a weekly, daily or monthly contests. Create a thread that's compelling and forces them to interact and reply and give prizes away. Also, do random acts of kindness. Send them something to their forum email unexpectedly.
Just some suggestions.