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Advertising - backlinks vs promotional campaigns

Postby mrki444 » 16 Jun 2022, 08:26

All webmasters have one gold goal - bring visitors.

On this topic, I need suggestion which method is better to invest some money - backlinks or promotional campaigns.

There are several companies who offer backlinks package - choose a niche and they will make backlinks for your site.

You can start by yourself promotion campaign - choose advertiser, make banners, set how many views and from where (depends how good is a network). Your ad will be show on different sites.

Which of those advertising methods you consider better?
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Re: Advertising - backlinks vs promotional campaigns

Postby Fergal » 21 Jun 2022, 07:57

The answer really depends on the specifics of the options. If the backlinks are permanent, an advantage of that is that they may help your SEO on an ongoing basis, whereas a promotional / advertising campaign probably will not yield results after the campaign is over.

Are the sites where the backlinks and ads being placed, being visited by users who are in your target market?
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Re: Advertising - backlinks vs promotional campaigns

Postby mrki444 » 21 Jun 2022, 16:26

Fergal wrote:re the sites where the backlinks and ads being placed, being visited by users who are in your target market?


I can't be sure. I didn't add Google Analytics code on my site (I will explain in new topic why). I just follow Ahref backlink checker and currently it say 0 visits. Since it is free version, I don't rely on it too much.
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Re: Advertising - backlinks vs promotional campaigns

Postby Fergal » 23 Jun 2022, 06:14

Do you know what type of visitors the sites, where you are considering advertising, are receiving? Are those visitors in your target market?
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Re: Advertising - backlinks vs promotional campaigns

Postby mrki444 » 23 Jun 2022, 08:47

Fergal wrote:Do you know what type of visitors the sites, where you are considering advertising, are receiving? Are those visitors in your target market?


Yes they are. Currently I make backlinks from sites with similar niche or almost same. Mostly forums but I will make area bigger like comments on websites, review websites, personal blogs.
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Re: Advertising - backlinks vs promotional campaigns

Postby skysnap » 11 Jul 2022, 07:14

In past backlinks used to work. Now a days a lot of social traffic from social media works. backlinks are slow and often don't work.
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Re: Advertising - backlinks vs promotional campaigns

Postby mrki444 » 11 Jul 2022, 13:08

Can this field (Home page) on forum profile be counted as backlink?
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Re: Advertising - backlinks vs promotional campaigns

Postby augusta » 12 Jul 2022, 04:44

I think promotional ads works better now. You would reach a wider audience with it . You would also have positive results as well. I have tried it with my YouTube channel and it was positive.
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Re: Advertising - backlinks vs promotional campaigns

Postby Fergal » 12 Jul 2022, 05:45

mrki444 wrote:Can this field (Home page) on forum profile be counted as backlink?

It is a backlink, I'm not sure if others do it, but when I am on a forum I often look at other member's profiles and visit their home pages. So it can get you at least some traffic from people who have an interest in what you are doing.

Saying that, I don't know how much it will benefit your search engine listings / SEO.
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Re: Advertising - backlinks vs promotional campaigns

Postby mrki444 » 12 Jul 2022, 14:38

augusta wrote:I think promotional ads works better now. You would reach a wider audience with it . You would also have positive results as well. I have tried it with my YouTube channel and it was positive.


I am not planing go at Youtube so far. I also don't have idea how would I make videos about what I write.
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