[mrki444]

SEO or search engine optimisation is set of technique how to rank websites and attract visitors. Many years main stuff was how to rank your website to be at top results after searching keywords. Higher your website link is more visitors will come.
When A.I come on market, people say everything will change and they had it right.
Main search engine in world is Google and they develop new era on searching internet. New version of search results will implement directly in results. It will look as few paragraphs of texts. Links to website will be near paragraph just in case people need more informations.
Here is example:


This will fully change how search engine works and entire SEO business model. If people stop click on links everything changes. Backlinks, PBN, link juice and all other SEO terms could gone.

[Fergal]

That's very interesting and a good example of how AI may have a major impact on business and the Internet. I wonder will webmasters become more focused on how their webpages and content appear in generative AI than they do on SEO results.

[Mika]

The content you generate using AI lacks originality. It only complies with content. If you want to improve your content you should add a lot of human inputs.

[mrki444]

I wonder will webmasters become more focused on how their webpages and content appear in generative AI than they do on SEO results.

This can good stuff from one point of view.
Since it will show just few paragraphs of text, maybe it will give advantages to those who first publish news - original creator.
Currently we often situation how small portal and journalist discover something but big players publish same news and since they have big audience they earn more than original creator.