[kat82]

Some say Google now understands meaning beyond words. Do you think keywords are still central?

[germainebull]

You remind me of Gutenberg when he invented printing in the 15th century. Although people only saw text, he knew the power of the right words. Similarly, Google knows the meaning, but keywords are still the compass. Don't give up on keyword research; it's like choosing the best seeds before planting.

[Mika]

I don't think it is the backbone, however, I do believe it is the first step.