[Sam]

http://marketingland.com/ad-blocking-re ... nue-138051

PageFair is reporting $22billion in lost ad revenue for 2015. With 200million ad blocking users and the numbers growing, what are your thoughts?

[mcliffi]

That is a lot of cash that has gone to waste.That cash can run up to 50 countries.We are sorry for their loss.

[lightning18]

Wow a huge number. Well I have read an article that there are more and more people using adblocks which is actually good for the software or add on provider since they are the one's earning from other people. I think that we cannot stop people from wanting to use adblock because of the nuisance of some ads. Well I think that some websites don't deserve that money.

[maestro]

I am guessing there is no win win situation here, I hope they might be able to work something around it so they would be able to earn some money

[mcliffi]

Does it mean they will now close forever.Since that loss is too high to bear,they need an urgent solution to the problem at hand.

[castbound]

Wow a huge number. Well I have read an article that there are more and more people using adblocks which is actually good for the software or add on provider since they are the one's earning from other people. I think that we cannot stop people from wanting to use adblock because of the nuisance of some ads. Well I think that some websites don't deserve that money.

Im against using Adblock.Some good websites cant earn any money because of them.. So im against them.

[LShun]

Its a sad truth in reality, while advertisers can choose to put ethical content and safe advertisements, some resort to using a more harmful way. I believe the rise of adblock usage is because of the inappropriate content that are not suitable for younger peoples, and parents install adblockers to prevent their child from getting affected mentally by the content as prevention is better than cure.

[Aian]

Hmm.... I don't really support the use of Adblocker since it really hurts the revenue of both the advertisers and the websites trying to earn by displaying them.

I don't find ads so much disturbing. I honestly don't even notice them sometimes since they're the same ads I've been seeing for a long time. The only ads that bother me are popup ads that suddenly take me to another tab, or ads that make me wait too long.

[halcyon220]

Now, I don't mind ads. Not at all. When it's subtle, quiet, and doesn't go other the top, let there be ads.

But when it blocks my view? Adblock comes in place. Or makes a sound? Adblocked.

[fab]

I think these numbers just tend to grow more and more, because many people are discovering how to use adblock and among other programs to remove ads