Countless studies have shown that generic drugs are equally effective versus their brand-name counterparts. In fact, even Harvard and Oxford say that the only differences between branded medicines and generic ones are their packaging and the way they are marketed (in other words, branded medicines cost more because of advertising costs - they are usually shown on television, magazine and other popular mediums).
According to one study by dovepress.com, the primary reason why generic medicines do not have the same reputation as their branded counterparts is price. Many people have the false belief that more expensive medication is automatically better (when the truth is branded medicine is costlier because of patent and marketing costs, and not because branded medicine is made from superior ingredients).






