Expenditure has to be incurred for marketing any product or content; that is, advertising has to be given. But to avoid uncontrolled expenditure, it is necessary to present it in the right way.
Your target customers can be found on social media; for this, you have to find the right target. For example, if you have to advertise on YouTube but find the expense of its AdSense high, you can pay money for the promotion of your product to a popular YouTuber who makes videos related to that product.
Like if your product is related to food, then advertise to popular food based YouTubers, or if your product is related to crypto, then advertise to YouTubers popular in crypto world. This is just an example, you may choose Websites, Podcasts etc too.





