A fake pricing strategy is followed in the market. Companies first mark all goods at high prices by presenting themselves as luxury and giving customers a chance to bargain, so that customers feel that they are getting an expensive item cheaply.
This idea is a product of the JC Penny company. In 2012–13, Ron Johnson, as CEO, changed this policy to honestly fixed prices, which made J.C. Penney to lose popularity, the company reinstated the old policy after firing Johnson.
Bargain as much as possible; don't believe the fake price of the item in the market.





