Fergal wrote:I'm not sure about branding beating quality, because if a product or service gets a bad reputation for quality that will affect their brand image and sales will fall. That's not to say that branding is not very important, look at the success of Apple and designer clothes companies, the value is in their brand.
I totally agree with you. A strong brand can attract the attention of clients. But without lasting quality, it cannot survive for long. The best success comes when branding and quality move hand in hand.Fergal wrote:I'm not sure about branding beating quality, because if a product or service gets a bad reputation for quality that will affect their brand image and sales will fall. That's not to say that branding is not very important, look at the success of Apple and designer clothes companies, the value is in their brand.
kat82 wrote:Some average products sell well only because of strong branding. Do you think branding beats quality?
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