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6 sales skills every marketer needs

Are you a struggling sales executive?
Are you having problems getting those big sales?
Do you want to grow?
Would you like to not only get those juicy clients but also keep them coming back?
Well! Worry not. Successfully selling a service, product or an idea is a matter of using the right skills. Following is 6 topnotch sale skills to push ahead.

1. Prospecting
For a salesperson, time is the most valuable asset. By prospecting, you ensure that time is spent on those clients that are most likely buy from you. To Prospect effectively, identify these qualifying factors.
• Does the prospect have the money to buy what you are offering?
• Is he the decision maker?
• What influence does he have when it comes to buying?
Once this criterion is met, you can call on that client.

2. Asking the right questions
Always ask a question with the client in mind. Don’t get carried away by giving your presentation, instead ask the right questions and you will indentify the areas the client needs help. Great questions help the client indentify what they are missing. Make witty queries, like:
• “What are your organizations annual goal?” or
• “How much are you missing annually in untapped revenue due to ignored markets?”
This way the client understands why they may need your services.

3. Listening
Once you ask the questions, listen carefully to the answers; you will learn a lot about the client. Use this information to best position the presentation. Also, indentify other areas that the prospect may need your help and try to give solutions, be sincere and you will have many clients.
Listen without expectations as this can distort how you receive the answers, the client will notice and put you off. Only put the client’s needs ahead and yours will be met.

4. Friendly presentation
Sales executives suffer from too much formality; get me right, selling is a great career. Nonetheless, we are humans. This is the reason why most business executives are turning to golf clubs and coffee shops to close those big deals. Friends can trust each other and you need a lot of people to trust you. When building relations be honest and don’t take it overboard.

5. Rapport building
Study the client before you actually call them; be knowledgeable about their life and business. Let them know you really care, that’s what friends do. Call to say hi, or congratulate, not only when you need their business. You will get priority due to your royalty.

6. Beating objections
Objection is a regular occurrence in the life of a salesperson. As a matter of fact, the ability to beat objections separates those who succeed from those who just get by in the sales industry. To handle objections always remember these two things;
• Understand that objections must happen as long as you are a salesperson.
• Remember the law of average, for instance if your ratio is 1:20 and each sales commission is 20$. Then every call’s worth as 1$. Thus every call including rejections is worth money.
With these six topnotch sale skills, you are on your way to sales greatness.

[chikitta]

I agree with the above tips they actually work like magic. Especially creating report with your clients can get you very far. I don't like marketing but when I did it all those tips you have given above were the key things to do to prosper in marketing.

[germainebull]

Once you ask the questions, listen carefully to the answers; you will learn a lot about the client. Use this information to best position the presentation. Also, indentify other areas that the prospect may need your help and try to give solutions, be sincere and you will have many clients.

In sales or client engagement, listening to the answers to questions is a golden step. When you get insights from the customer, you can position your presentation well and show that you care. I like to use that information to discover other areas where the prospect might need help and offer relevant solutions. This builds trust and credibility. When you are genuine and sincere, customers feel a connection and often come back. This approach turns the conversation into a partnership rather than a standard pitch.